Keep in touch to make a relationship successful in US
What are the most important things to keep in mind in maintaining a business relationship in the US? First of all, relationships in the US are built more often between companies rather than between people. What is essential is to get the best deal for the company.
Having said that, the key thing to getting a deal done in the US is to make the other person feel that you trust, believe and like him or her. Even if your company doesn’t offer the best deal, it’s likely that you’ll get it anyway if you and your company manage to do that.
To make your relationship work, make sure that you keep in touch with your business associates often. Don’t just meet up or call them when a deal needs to be closed. If you only keep in touch at that point or when you need a favour, the risk is that the people and the company you’re dealing with will feel that you only want to take advantage of them. Keeping in touch only by newsletters or Christmas cards is not recommended, but if you do so, make sure they at least include personal messages.
When maintaining the relationship by means of face-to-face contact, it is a good idea to meet for a meal together. In the US, it is common to meet for breakfast, lunch or dinner and it is a great way to maintain the relationship. Socializing often takes part after the business is concluded, but also bear in mind that Americans don’t meet for a meal to explore a personal relationship; it is all about business. The person who invites the other to discuss business over a meal usually pays for it.
Americans tend to want the best deal for the company, but the best deal could also be based on believing in, and liking the person they are doing business with. Even though Americans don’t meet business associates to socialize, it is important to always keep in touch and build up a relationship with them. The main reason why that is significant for the relationship is because they want to feel that they can trust each other.