Before attending a business meeting in Switzerland (as with any other country), it’s important that one knows how to behave. The Swiss are regarded punctual people who like to schedule their meetings quite some time in advance. However, showing up on time but unprepared is not viewed upon positively. A meeting should be well prepared and appropriately structured; it will always follow its agenda, which is shared with all participants in advance.
Whenever attending a Swiss business meeting, participants are always encouraged to supply the rest of the group with their own input, as there is space for open discussions. The target is to have a clear action plan at the end of the meeting. This might be because the Swiss find it important that a definite decision is made at the end of every meeting (they don’t like uncertainty), after which contracts will be signed (Kars and Bendel, 2012).