Last updated 21 March 2013 Posted in Europe, Countries

  • Official country name: Kingdom of Denmark
  • Size: 42,894,8 square kilometre (16,562,1 square mile)
  • Population: 5,543,453 (2012 est.)
  • Internet TLD: .dk
  • Calling code: +45
  • GDP: 206,586 billion dollars (37,151 dollars per capita)
  • Major import partners: Germany, Sweden, The Netherlands
  • Major export partners: Germany, Sweden, The United Kingdom
  • Currency: Danish Krone (DKK)

Business skills

Meeting styles

The meetings in Denmark are all about reaching consensus towards a goal, it needs to be efficient and effective, or it would be seen as a waste of time, the so-called ‘consensus decision’ (Herold, 2011). It is also very important not to forget that everyone is treated equally during meetings. This means that upper and lower layers are treated the same, as well in the company as during meetings. Everyone can say what they think, but it needs to be serious and useful. And if you attend a meeting in Denmark as a guest, don’t be scared by the directness amongst co-workers, it is not a personal attack but just the way they discuss their different opinions. This all together means that Denmark hands a information share style of meeting,  but with a creative twist. This means that there is little room for debate or discussion between the upper and lower layers in the company. This style is focused on one-way-direction communication, either in an upwards way from the work floor or top-down from the management.


Danish verbal agreements are considered binding and will probably be adhered to. Nevertheless, they should not be considered final. Only a final contract signed by both parties constitutes a binding agreement. Written contracts are very important in Denmark. Not only from the legal perspective but also as a strong confirmation of a business partner’s commitment. Contract changes requested after signing will be met with difficulty and may be considered a sign of bad faith. Danes like contracts to be concise without too many legalistic details.

Listning styles

Danes are good listeners and will always be interested in a good proposal. They will pay close, uninterrupted attention to a presentation if it is well-organized and factual, using figures and charts to back up statements and conclusions.


Danes are fast decision makers. Most of the time the principal decision maker is the senior negotiating participant. The company’s top management also has to approve major transactions. Managers usually ask their team members for their opinions and feelings while making decisions and when a decision is made it can be difficult to change.

Argumentation styles

Danes are problem-solving oriented and want the best solution for themselves and their business partners. They will always try to reach a win-win situation. They are usually open to compromising if it helps to move the negotiations forward.