Last updated 11 April 2013 Posted in Europe, Countries

  • Official country name: Republic of Austria
  • Size: 83,855 square kilometre (32,377 square mile)
  • Population: 8,219,743 (2012 est.)
  • Internet TLD: .at
  • Calling code: +43
  • GDP: 358.916 billion dollars (42,477 dollars per capita)
  • Major import partners: Germany, Italy, Switzerland
  • Major export partners: Germany, Italy, Switzerland
  • Currency: Euro (€) (EUR)

Key value rankings

  Score Ranking
KOF index of Globalization 90.55 4
Quality of Living 7.268 20
World Competitiveness index 5.22 16
Gender Empowerment Measure 0.788 13
Ease of Doing Business index -- 29
Power Distance index 11 --
Individualism vs. Collectivism 55 --
Masculinity versus Femininity 79 --
Uncertainty Avoidance 70 --
Long-Term Orientation 31 --

Business skills

Meeting styles

In Austria it is custom to make an appointment, preferably three to four weeks in advance. When preparing for the meeting make sure to translate important information to German and find out if an interpreter is necessary. Also try to consider understanding the hierarchy of the people you are going to meet, because decisions are made from the top. Keep in mind that Austrians are very punctual, therefore being on time is important to establish a good business relationship.

Austrians are fairly strict on the seating formation, so wait to be seated by the Austrian party. The meeting itself will start with coffee, tea and refreshments, accompanied by some small talk to establish, or maintain a relationship. They will make sure to let you know when the meeting will start. The meeting will strictly comply with the agreed agenda, it is considered rude to diverge from this.

When having a meeting with Austrians consider manners and respect. It is considered rude if someone raises his voice. Try to make your point with facts and figures, Austrians respond to a clear analyses. It is important to know that Austrian people can be very direct in a diplomatic manner. This might come across as confrontational, but they will always try for a win-win outcome of the situation.

To maintain your business relationship, make sure to follow up. Try to thank them for their time and effort, by writing a polite letter.